More minds, more ideas

Create Your Own Mastermind Group

Jennifer Louden


Yes, you can (and should) hire coaches, join groups lead by sages in your field, make time for retreats. But you also must have a peer group, a give-and-receive community, a united-for-each-other tribe. Starting this group is a huge step towards individual success, and I'd be happy to show you how!

Product Description


That’s my Mastermind Group (or brain trust or soul posse or wisdom council or simply people who know me really really well) at our 2012 retreat.

In the 8 years we’ve been meeting we’ve helped each other:

  • Get clear and stay focused on our great work (may I repeat: stay focused)
  • Refocus when we lose our way (another way to say: stay focused)
  • Get out of debt
  • Focus our blogs and newsletters (there’s that focus word again)
  • Champion, plan + dissect numerous successful launches
  • Write four books, numerous courses, and too many blog posts to count
  • Oversee 6 website launches or revamps
  • Increase profits dramatically (and I mean dramatically)
  • Let go of plans that don’t fit, found a school, embrace new directions, hire employees, scale up and scale down
  • Freed ourselves more and more quickly and compassionately from persistent patterns that hold us back (this is the real gold)

A Mastermind Group—the way we structure and nurture ours—has been one of the most important elements in our business success and our personal growth.

Yes, you can (and should) hire coaches, join groups lead by sages in your field, make time for retreats. But you also must have a peer group, a give-and-receive community, a united-for-each-other tribe. Yes, I said must. I don’t do that very often.

I am so much happier and more at ease in my whole life because of my Braintrust. Starting this group and being part of its evolution has been a miracle to me.

What I’ve created for you:

A learning experience that provides something for every kind of learner, maximum flexibility and a quick road map to getting a group up and running. You will quickly learn:

  • What meeting style and group focus you want, and what you don’t want
  • How to create a strong virtual group
  • Where to find the right people and how to avoid getting into a situation that isn’t for you
  • What do to when your group doesn’t gel (my initial group did not) + how to step away from groups that aren’t a good fit for you
  • How to establish trust and intimacy, and why being vulnerable is the secret to a powerful group
  • How to handle competition between members who offer something similar
  • How to recover from disagreements, hurt feelings, and different styles of communication
  • How to refresh as you go along (our group has reinvented yearly)
  • How to bring in new people to an existing group
  • What processes to use to go deeper, especially on retreat
  • Tech details on how to meet (forums, Facebook group, conference services)

How is this all delivered?

  • A series of short audios + handouts to help you define what you want in a group.
  • 2 videos that highlight key points.
  • 2 pre-recorded 75 minute classes that build on the shorter audios when you want more info.
  • A selection of fast-paced well-edited interviews with well-known people about how their groups work – and don’t .
  • A Facebook group to network with others to find group members + explore best practices.

Here is how it works:

  • You listen to the audios and videos, and in under an hour, you will know a ton about what you want in a group and how to get started.
  • Then you listen to the pre-recorded classes to build on and clarify what you want.
  • You hang on Facebook to meet people and ask questions. Tag me when you want my input.
  • Partake of the interview for a wider perspective.

It includes short, spicy interviews with:

  • Danielle LaPorte (especially love the part about having a group like this is not about networking!)
  • Andrea Scher (of Mondo Beyondo fame, wait until you hear about the Love Bomb)
  • Tanya Geisler + Rachel Cole + Kate Swoboda + Bridge Pilloud + Julie Daley + Jamie Ridler (this interview is both inspiring and chock a block full of how to do it right—fantastic!)
  • Fabeku Fatunmise (his insights on the importance of being messy & in person retreats are delish)
  • Elizabeth Marshall (business relationship expert so this one is chock full of brilliant ideas on nurturing relationships and finding your right people)
  • Mark Silver + Michele Christensen + Molly Gordon + Michael Bungay Stanier + Eric Klein (my group, huge wisdom and experience leading and being in many groups, five separate interviews)

As well as everything I’ve learned in 25+ years of peer group building and participation including convening our Brain Trust 8 years ago + a weekly women’s group for 5+ years + various salons, writer’s groups, community organizing, and much more.

For just $100 you get access to all of these things, forever.

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Jennifer Louden


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